THE LANDING PAGE
The key page is your landing page. If that doesn’t have all the bits and bobs that your customer needs to make an enquiry then you’ll lose them there and then, probably for good.
Of course what works for some may not work for others, but what your top competitors are doing might help you… just make sure that you compete with those businesses on a level playing field.
There’s no point pretending your products are brilliant when they aren’t so think about it from your customers viewpoint.
Photography © Bammy 2020