Our experiences particularly throughout the worldwide pandemic have become more and more digital, dramatically altering the way that we deal with our clients and customers, merchandise, and services. I’m probably busier now than ever because every business simply has to be online and own a comprehensive set of digital assets. It seems that as each day goes by the way we do business continues to change.

In recent times all companies have faced the need to re-build their digital strategy – to serve quicker, more seamless purchasing journeys. These journeys are often disparate and more sophisticated often spanning multiple channels and touch points in ways that despite our greatest efforts, become troublesome to track, analyse and optimise.

That’s the challenge modern organisations face, and to better serve their customers they have to make efforts to understand them. I always recommend that we investigate how customers progress along the journey from ‘brand aware’ to ‘prospective buyers’ to ‘customers’ and perhaps ‘voices’. By examining this we can identify ways to improve their experience and then work to remove barriers toward gaining more customers and developing effective lead generation strategies.

Lead generation requires dialogue, resilience and desire. It needs to be focussed and targeted. Working intelligently and with empathy is an essential part of conversion, but understanding where our leads come from is maybe the most important step toward making a sale.

Keep in touch with me at IMOSO.CO.UK where I share my experiences of using a simple keyword to win a highly prized customer.

Photography © Bammy 2021