She loves you.

At the outset it’s vital to appreciate that getting the right type of customer is more important than getting more people to hit your button. Focus on customers who are more likely to love you, and you’re half way there.

You may have realised by now that IMOSO take a structured approach to most things, and optimisation is no different. Part of that process is to ensure that we understand what the analytics tells us, and defining objectives that make the most of your traffic. With small budgets especially, there’s not a lot of wiggle room for guessing, or poor quality engagement.

In many cases the optimisation has more to do with structure and organisation than it does with your design, so it’s important to develop a strategy right up front before tackling any pages. Get some customer feedback, run some tests, try some user testing amongst your colleagues or trusted clients.

Photography © Bammy 2020