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Lateral Digital Marketing
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DIGITAL CITY FESTIVAL 2022

WINNERS! The Digital Transformation Award for 2022. It’s about 25 years since I met Simon Mabey. He had invited me to work on a video demonstrating the redesign of Exchange…

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2022 SOCIAL MEDIA REPORT

In 2016 I published some research that expressed the use of social media by consumers in all markets (from various sources). Six years later I ran the same report and…

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LEAD GENERATION

Our experiences particularly throughout the worldwide pandemic have become more and more digital, dramatically altering the way that we deal with our clients and customers, merchandise, and services. I’m probably…

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WORKING FROM HOME

I started working from home just few months before my son was born in 1997. In the days of dial-up internet and no such thing as Zoom or Teams –…

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THE FIRST DATE

After a first date, 99.99% of couples are not ready to get married. That’s because most people need to date for a while to build trust, develop a strong connection,…

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THE LANDING PAGE

The key page is your landing page. If that doesn’t have all the bits and bobs that your customer needs to make an enquiry then you’ll lose them there and…

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SEARCH

There is a cure for invisibility. The internet offers you unlimited opportunities to promote yourself within any given sector and your website will undoubtedly benefit from some best-practice SEO development.…

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EMAIL CAMPAIGNS ARE EASY

That’s why your inbox is crammed full of spam every time you open your mail, and why most of the rest of it is irrelevant. Creating those negative experiences chips…

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MARKETING

Brands can entertain, bring us to tears, or leave people clutching their popcorn in anticipation. Our writers and designers turn events into episodes, journeys into adventures, and good advice into…

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GOOGLE ADS

There’s no doubt that advertising is getting more and more expensive.> It’s crucial that ads are optimised and with a high ‘quality score’, because without it your ads could be…

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