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WINNERS! The Digital Transformation Award for 2022. It’s about 25 years since I met Simon Mabey. He had invited me to work on a video demonstrating the redesign of Exchange Square following the bombing of Manchester City centre. At the…

In 2016 I published some research that expressed the use of social media by consumers in all markets (from various sources). Six years later I ran the same report and the numbers indicate that far fewer people are turning to…

Our experiences particularly throughout the worldwide pandemic have become more and more digital, dramatically altering the way that we deal with our clients and customers, merchandise, and services. I’m probably busier now than ever because every business simply has to…

I started working from home just few months before my son was born in 1997. In the days of dial-up internet and no such thing as Zoom or Teams – working remotely wasn’t sustainable so when the big guy was…

After a first date, 99.99% of couples are not ready to get married. That’s because most people need to date for a while to build trust, develop a strong connection, and make sure the other person is genuine. So when…

The key page is your landing page. If that doesn’t have all the bits and bobs that your customer needs to make an enquiry then you’ll lose them there and then, probably for good. Of course what works for some…

There is a cure for invisibility. The internet offers you unlimited opportunities to promote yourself within any given sector and your website will undoubtedly benefit from some best-practice SEO development. We’ll do some analysis on basic SEO and let you…

That’s why your inbox is crammed full of spam every time you open your mail, and why most of the rest of it is irrelevant. Creating those negative experiences chips away at the integrity of brands day after day, and…

Brands can entertain, bring us to tears, or leave people clutching their popcorn in anticipation. Our writers and designers turn events into episodes, journeys into adventures, and good advice into essential reading. Brochures and Case Studies Blogs and Vlogs Video…

There’s no doubt that advertising is getting more and more expensive.> It’s crucial that ads are optimised and with a high ‘quality score’, because without it your ads could be costing 4 times as much as they need to, chewing…

She loves you. At the outset it’s vital to appreciate that getting the right type of customer is more important than getting more people to hit your button. Focus on customers who are more likely to love you, and you’re…

How to be a magician. Whether you’ve got time to attend an online course on Google Analytics or not, if you haven’t implemented this valuable tool you’re missing out. If you don’t know how to, haven’t got the resources, or…