Large Media style

WINNERS! The Digital Transformation Award for 2022. It’s about 25 years since I met Simon Mabey. He had invited me to work on a video demonstrating the redesign of Exchange Square following the bombing of Manchester City centre. At the time I was a partner in a successful international advertising agency and this was very…

In 2016 I published some research that expressed the use of social media by consumers in all markets (from various sources). Six years later I ran the same report and the numbers indicate that far fewer people are turning to social media to help with their consumer research. So, what happened? Clearly we should take…

Our experiences particularly throughout the worldwide pandemic have become more and more digital, dramatically altering the way that we deal with our clients and customers, merchandise, and services. I’m probably busier now than ever because every business simply has to be online and own a comprehensive set of digital assets. It seems that as each…

I started working from home just few months before my son was born in 1997. In the days of dial-up internet and no such thing as Zoom or Teams – working remotely wasn’t sustainable so when the big guy was old enough to go to nursery I went back to my office, a 40 minute…

After a first date, 99.99% of couples are not ready to get married. That’s because most people need to date for a while to build trust, develop a strong connection, and make sure the other person is genuine. So when a customer visits your website don’t expect that it’s an opportunity which won’t go astray.…