1

ADWORDS

“Never let ads write checks your website can’t cash.” – Avinash Kaushik

There’s no doubt that advertising is getting more and more expensive. It’s crucial that the ads are also properly optimised and with a high ‘quality score’, because without it your ads could be costing 4 times as much as they need to.

2

MARKETING

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

If a client says that they’re not really sure what to do, that’s one of the best relationships you can possibly have — there’s an acknowledgment of a goal but the path to the end product is unknown, and everyone is open to collaboration.

3

EMAIL CAMPAIGNS

“I am all for conversations, but you need to have a message.” – Renee Blodgett

In simple terms a mail campaign has to be set up from the very start using a logical, step-by-step process that maximises every ounce of potential from what you already have. Don’t waste an ounce of that potential, because when you lose customers – they rarely come back.

4

SEO

“Content is the reason search began in the first place.” – Lee Odden

The internet offers us unlimited opportunities to promote within any given sector and your website will undoubtedly benefit from some best-practice SEO development. We’ll do some analysis on it and let you have the basic info for free.

5

CONVERT

“Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams

Connecting marketing activity to a CRM is a bright move. It keeps you constantly in touch with your customers and measures your interactions with them. We use Pipedrive and Salesforce.

6

SOCIAL

“Put your energy into making things that are likeable, not some douchey social media strategy.” – Matthew Inman, AKA The Oatmeal

You can’t just sell on social media. You have to take time to engage as well. If you sell only, your costs will be higher for each click and your sales will suffer if they come at all. Sell only, and you won’t be successful. Engage and Captivate.