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LATERAL DIGITAL MARKETING
Closing the gap between intent and action

DIGITAL TRANSFORMER

An International Digital Marketing Strategist and Creative, I’ve worked for some of the world’s largest advertising agencies and organisations, in many different sectors including Star Wars / Lucas Arts, FIFA World Cup, Premier League Footballers, Architecture, Electronics, Big Tech, Construction and Real Estate.
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I create and manage online Customer Engagement Campaigns and Digital Marketing Collateral in diverse markets – from Urban Planning and Real Estate to Premiership footballers. I deliver Marketing Assets for Web and Print, and manage high budget International Social Media and Adwords Campaigns.
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Starting out in visualisation straight from college I later went on to become Marketing Services Manager for the fibre optic networks division of Pirelli, and then eventually a partner in a small design studio which we grew into an International Advertising Agency – a time when I was beginning to win creative awards.
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Our clients included Motorola, Danka / Kodak, Polartec, Symbol Technologies, Analog Devices, Timberland, Sequent, Powersoft, Thames Water, Alliance and Leicester, The British Army, Kelloggs, Girobank and many more UK based businesses and consultants.
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Notable achievements: I designed and built FIFA’s first online corporate ticket sales website for the Football World Cup Finals in Japan and Korea, and I created marketing and merchandise assets through Lucas Arts / Star Wars. I created and delivered all the recruitment advertising for The British Army during the late 1990’s, and I was a member of the team that delivered the worldwide campaign to market the Danka/Kodak merger. Recently I’ve found myself fortunate enough to be a member of the team at Digital Urban who won the Digital Transformation Award at the Digital City Festival 2022.
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I started young and stuck with it and had some great successes not just in my own businesses but also for the clients I worked with. These days I’m fortunate enough to be able to choose my clients carefully and they are mostly in Real Estate and Architecture Urban Planning, and Luxury Property.

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Recent Experiences

thoughts and experiences involving digital marketing

RHS BRIDGEWATER 1024 1024 IMOSO

RHS BRIDGEWATER

It’s always a pleasure to visit the RHS Bridgewater (Worsley) and it’s a very nice place to have…

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DIGITAL CITY FESTIVAL WINNERS 1024 1025 IMOSO

DIGITAL CITY FESTIVAL WINNERS

Winners – The Digital Transformation Award for 2022. It’s about 25 years since I met Simon Mabey. He…

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2022 SOCIAL MEDIA REPORT 1024 1024 IMOSO

2022 SOCIAL MEDIA REPORT

In 2016 I published some research that expressed the use of social media by consumers in all markets…

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